Pay attention to your crazy ideas and cultivate the best of them
“Talk about the future” is the word that told by Lawrence
Page at University of Michigan’s engineering graduates in 2005 and that time
Google had 3,500 employees, one-eighth as many as it does now.
Audacious ideas were one of the concept that he urges his
teams to believe in. In 2009, he said at the Google Faculty Summit, “by
tackling big ideas that could really change the world, you attract incredibly
smart people and achieve something worthwhile, even if it’s not your original
goal”. The Google group researching artificial intelligence instead of came up
with the advertisement targeting system, which accounts for almost half of
revenues.
The Google’s search engine idea was came to him in a dream
about downloading the entire web and keeping the links, he told Michigan
graduates. He said “When no one else is crazy enough to do it, you have little
competition”.
“He is very engaged in what challenges people face and his
engineering brain often kicks in”, says Grady Burnett. Grady Burnett is the one
that led Google’s AdWords office for five years in Ann Arbor and currently work
for Facebook.
Build your team, avoid bureaucracy
For years, in every hire at Google, he insisted to being
involved. At his early hires, most of the graduates was from Stanford
University or University of Michigan. Co-founder Sergey Brin and him was met
while in graduate school. When some of them want left and establish their own
companies, most of them have stuck around because of his approach. Some people
had recently promoted to lead Google’s major product divisions which among the
first 10, so employees the company hired, dating back to 1998.
Steven Levy said “It’s remarkable”, he is the author of the
recently published book in Plex, a look inside Google. “Those people are rich
enough to buy anything and they’re still working, committing to a few more
years” with the company. Levy said “It’s a belief in Larry”, he is a senior
writer for Wired.
Lawrence Page was quietly reassigning or cutting middle
management and bureaucracy while he and his recruiters continue to look of
thousands bright young graduates to join Google. The company was recent
reorganization and reinforces that notion.
Levy who had interviewed him around six times said that “he
has a problem with traditional management. He doesn’t like it”.
Be quick. Be concise
He is working to cultivate a nimbler and faster management in
Google which had employed about 26,000 people around the world. According to
the Wall Street Journal, he has asked his staff to give him about 60 words
updates on their current projects that the holding.
Besides that, he also looking to encourage faster openness
and decisions. Top executives are asked to sit around together for one day per
week which is the time for quick choices and collaboration.
According to the
San Jose Mercury News, he looking to encourage the immediacy-minded attitude
that prevails at YouTube.
Recognize the significance of small moves
Google’s staff always improve their products by adding new
features and improving the usability of Gmail, Android and their search engine,
they always improvise and improve every time. He told that he gets “a new
build” on his Android phone every day to an audience in Europe. “It continues
to work better and better every day.”
Google also focused on connecting with the students, staffs
and user base. Most of satellite offices was located at the college towns
across the country. In metro Detroit, they have offers classes at colleges and
high schools in order to teach them how to use AdWords for charities and non-profits.
Bud Gibson said “We’re training the 21st Century workforce,
and making a significant impact on local Michigan nonprofits”. He is a professor
of computer information systems at Eastern Michigan University.
Even if the students never been in the Googleplex
headquarters, they also can use the skills to join a Web 2.0 company and try
more use of Google products.
Small steps might bring some improvement and big rewards to
the Google’s reputation. They more focus on making the Google’s products become
more user-friendly to the users.
Persevere
For Google’s book digitization project, its take about six
years for him to get staff and work on it. When he and Brin was students at
Stanford, he came up with this idea. The first books were scanned at year 2004.
Besides that, it also took few years to launch Google Maps
with Street View. In 2009, he told the Google Faculty Summit that “I had the
camera in my car and took a bunch of video”. He keeps convincing himself it
would work and kept working on convincing others after convincing himself.
Around 1993, he joined the Michigan Solar Car Team and
showed that he interested in alternative fuel cars. Currently Google is working
on robotic car that can drives itself and adding information on where to
recharge electric cars on its maps. The people that come out with this idea was
expect him to continue launch it no matter the amount of payoff.
The book project has been targeted by authors and publishers
which state the project gives Google big advantage over competitors and
infringes on their copyrights, this might test his perseverance. About end of
March, Google’s proposed settlement was rejected by the federal judge and
saying that it would might give Google significant rights to exploit the entire
books without the permission of the copyright owners.
Lessons he can stand to learn
He has to offer all the leadership lessons and certainly has
some lesson he still must be master. He has to communicate more with others, either
to Google’s partners, the media and others. Levy said “If you’re the CEO,
you’ve got to be communicating more to the outside world.”
He might paid a huge amount of money for this particular
quality. One day, after his earnings announcement the Google stock declined more
than 8%. This happen because he didn’t hold Q&A (Question and Answer) session
with investors at a post-earnings conference call.
In order to dealing with adversity, especially related to
government anti-trust regulators, he may need some lesson. Besides from the
book project suit and others, he might not really able to grappled with too
many obstacles until now.
After that, Google reported a 17% increase in quarterly with
net income up to $2.3 billion from the previous year but missed the forecasts
from Wall Street’s. The company also said that they were going up to hire 6,200
new staffs and become the largest hiring spree in its 13 years history.
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